Noble Journey
This brief deck was created for a newcomer to the industry interested in starting a luxury luggage brand. The goal was to outline and discuss what the competitors are doing on socials and beyond, as well as to forecast potential trends based on social media monitoring.
Ask
Research the travel industry (particularly premium segment) to identify core opportunities, develop a brand guideline to further the cohesiveness of Noble Journey as a brand and aesthetic, develop content pillars and further strategy for Noble Journey to walk away with and confidently practice every day.
Brand
Noble Journey is a premium travel goods brand with the focus on storytelling and connection to self and others through travels.
Challenge
The main challenge was to identify the correct niche in the market of an already cemented market of premium travel goods. How can Noble Journey position itself in a way that would focus on connection, rather than hype and trends that are so common in the luggage sector.
