TaskRabbit required an innovative approach to its’ content strategy moving into 2022. Below are some outlined arguments from the strategy deck, as well as a timeline provided for more in-depth creator relations and content ideas.
Result
With a ‘22 timeline of content strategy ready, TaskRabbit had a good idea of where to go next. By taking cues from leaders in the social game like Duolingo, TaskRabbit could confidently work on its’ brand voice, community building, and working with influencers that genuinely care for topics such as DIY, home renovations, and lifestyle tips.